🇲🇽Your biggest market: Mexico
Mexico is far above range, about 79% past the top of the range. One tier here usually beats fixing a dozen smaller markets.
Pricing Intelligence ReportBy Mirava
Zello Walkie Talkie
Zello is the #1 push-to-talk, walkie talkie app with over 150 million users in over 200 countries. Get things done efficiently by talking to any group or person at the push of a button.
App Storezello.com
Pricing Score
65/ 100
Several of your price checks sit away from what their markets carry.
Scored across 9 of your markets.
Room to improveThere's real money sitting in your pricing gaps.
76 of your 319 price checks sit below the range their markets carry. Another 146 sit above their own ranges, pricing buyers out.
Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. 222 of your 319 price checks are where the money is. The biggest gaps are just below.
The verdict
Your worst price in India sits about 157% above the range that market carries.
Coming down a tier or two usually grows total revenue, not the other way around. 7 more markets have a price this far out.
Countries audited
10
of 175+ worldwide
Price checks
319
99 products, 10 countries
Off-target
222
70% of price checks
Avg deviation
25.5%
vs the local target price
Countries audited counts all 10 markets we analyzed. The score above covers the 9 we could measure. We ran 319 price checks, not 990. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below range
12
Below range
64
In range
97
Above range
108
Far above range
38
The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.
Where you're off the most
Your markets furthest out of range
Across the 10 markets we checked, these sit furthest outside the range they carry.
| Market | Past the range |
|---|---|
India Far above range | 157% |
Mexico Far above range | 79% |
Brazil Far above range | 57% |
Germany Far above range | 28% |
Australia Far above range | 26% |
France Far above range | 25% |
Plus 3 more off-target markets. Sign up to see the recommended price for every market.
Inconsistency check
Markets where pricing pulls in different directions
These 8 previewed markets don't have one pricing story. In 3 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- BrazilExtreme spread · far high & far low
- MexicoWide spread · pulled both ways
- CanadaWide spread · pulled both ways
- AustraliaModerate spread · 3 bands, all above range
- United KingdomSubtle spread · neighbouring bands, all above range
3 more markets show the same drift in this preview.
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
All 2 findings come from your own pricing data.
222 of 319 price checks are off
That's 70% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report pairs every finding with the exact price to set.
Per product
Across 99 products
Your widely sold products, most price checks off target first.
Core - 3 Users
13% in range · 8 price checks
Under what the market carries · 1Inside the range the market carries · 1Over what the market carries · 3Well over what the market carries · 3
Core - 4 Users
25% in range · 8 price checks
Under what the market carries · 1Inside the range the market carries · 2Over what the market carries · 3Well over what the market carries · 2
Zello Work Plus 1 User
25% in range · 8 price checks
Under what the market carries · 1Inside the range the market carries · 2Over what the market carries · 2Well over what the market carries · 3
Plus - 3 Users
29% in range · 7 price checks
Inside the range the market carries · 2Over what the market carries · 5
Core - 10 Users
29% in range · 7 price checks
Under what the market carries · 1Inside the range the market carries · 2Over what the market carries · 2Well over what the market carries · 2
94 more products in this audit.
Unlock the full report
You're seeing all 10 markets we audited.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
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