Pricing Intelligence Report
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Zest Couples: Games & Quizzes

Welcome to Zest, the app helping couples around the world find new, fun ways to grow happier and healthier relationships. Zest provides a range of features for couples, including deep questions, interactive games, quizzes, and surprise…

App Storezestcouples.comLast updated on July 31, 2026By Mirava

Prepared for the Zest Couples team

We checked your prices in 10 markets. Claim it and your account opens with this report already inside.

Nothing changes in your store. You approve every price yourself.

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Pricing Score
79/ 100

Your prices sit close to their local optimum.

Scored across 8 of your markets.

On track

Your pricing holds up. 110 prices still leave money on the table.

110 of your 232 prices still sit off their local optimum. The rest are where they should be.

Even well-priced apps usually have a few gaps worth closing. Your last easy wins are ranked below.

Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.

The verdict

Your worst price in India sits well under its optimum band.

Priced below the band, that's revenue you're not collecting.

Prices checked
232
29 products, 10 countries
Off-target
110
47% of prices
Avg deviation
14.6%
vs the local target price

See the exact price to charge for your 3 biggest gaps.

Nothing changes in your store. You review every recommendation first and push it live only when you approve.

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Scored across 8 of your 10 markets.

How your prices stack up

Far below optimum
2
Below optimum
21
Near optimum
122
Above optimum
60
Far above optimum
27

The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.

Where you're off the most

Your markets furthest from optimum

Across the 10 markets we checked, these sit furthest past their optimum band. The further out, the more it costs you.

Your markets furthest from optimum. Each market and how its price is graded. The exact price to charge isn't shown on this page. The Local optimum column is locked; exact figures for your biggest gaps unlock after free signup.
MarketLocal optimum
India
Far below optimum
Locked
Australia
Above optimum
Locked
Canada
Below optimum
Locked
Germany
Below optimum
Locked
France
Below optimum
Locked
Mexico
Above optimum
Locked
Plus 2 more off-target markets. Sign up to see the exact price to charge where you're furthest off.

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Unlock the full report

This free report covers 10 markets.

We cover 175+ storefronts for customers.

Sign up free and connect your store. We'll score your real catalog on your own account, market by market.

  • Status for every market we score, 175+ worldwide
  • Exact local optimum for your 3 biggest gaps
  • Revenue-impact estimate
  • Push changes live only when you approve them

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More in this audit

Markets where pricing pulls in different directions
7 markets pull in different directions
Inconsistency check

Markets where pricing pulls in different directions

These 7 previewed markets don't have one pricing story. In 1 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.

  • IndiaExtreme spread · far high & far low
  • CanadaSubtle spread · neighbouring bands, all below optimum
  • GermanySubtle spread · neighbouring bands, all below optimum
  • FranceSubtle spread · neighbouring bands, all below optimum
  • United KingdomSubtle spread · neighbouring bands, all above optimum

2 more markets show the same drift in this preview.

Unlock the report to see which products are pulling each market in opposite directions.

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What stands out
110 of 232 prices are off
Findings

What stands out

All 2 findings come from your own pricing data.

🇦🇺Biggest overprice: Australia

Its worst price sits over its optimum band. Coming down a tier or two usually grows total revenue, not the other way around.

110 of 232 prices are off

That's 47% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.

The full report puts a price on your widest gaps.

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Product breakdown
29 products · 53% of price checks near optimum
Per product

Across 29 products

Your widely sold products, most prices outside their optimum band first.

All Access · Yearly (2)

25% near optimum · 8 prices
Under its local optimum · 3Near its local optimum · 2Over its local optimum · 2Well over its local optimum · 1

All Access · Yearly

38% near optimum · 8 prices
Well under its local optimum · 1Under its local optimum · 1Near its local optimum · 3Over its local optimum · 3

All Access · Every 7 days (2)

38% near optimum · 8 prices
Under its local optimum · 2Near its local optimum · 3Over its local optimum · 2Well over its local optimum · 1

All Access · Yearly (4)

38% near optimum · 8 prices
Under its local optimum · 2Near its local optimum · 3Over its local optimum · 2Well over its local optimum · 1

Premium · Yearly (2)

38% near optimum · 8 prices
Under its local optimum · 1Near its local optimum · 3Over its local optimum · 3Well over its local optimum · 1
24 more products in this audit.

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Prefer to look first? See what Mirava would change in a sandbox. Nothing goes live.
Methodology · Local optimum prices built from the Mirava Index, live exchange rates, and platform tier rulesGenerated by Mirava. Regional pricing you approve, market by market.

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Zest Couples: Games & Quizzes Pricing Audit | Mirava