🇺🇸Your biggest market: United States of America
Every price we read in the United States of America is a reference price. A reference price can't be off target against itself, so it isn't in the findings above.
Pricing Intelligence ReportBy Mirava
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Pricing Score
59/ 100
Several of your price checks sit away from what their markets carry.
Scored across 8 of your markets.
Room to improveThere's real money sitting in your pricing gaps.
52 of your 73 price checks sit above the range their markets carry. That prices buyers out.
Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. Those price checks are where the money is. The biggest gaps are just below.
The verdict
Your worst price in Brazil sits about 60% above the range that market carries.
Coming down a tier or two usually grows total revenue, not the other way around. 2 more markets have a price this far out.
Countries audited
10
of 175+ worldwide
Price checks
73
13 products, 10 countries
Off-target
52
71% of price checks
Avg deviation
25.4%
vs the local target price
Countries audited counts all 10 markets we analyzed. The score above covers the 8 we could measure. We ran 73 price checks, not 130. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below range
0
Below range
0
In range
21
Above range
30
Far above range
22
The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.
Where you're off the most
Your markets furthest out of range
Across the 10 markets we checked, these sit furthest outside the range they carry.
| Market | Past the range |
|---|---|
Brazil Far above range | 60% |
India Far above range | 54% |
Australia Far above range | 32% |
Mexico Above range | 15% |
United Kingdom Above range | 6% |
Japan Above range | 6% |
Sign up to see the recommended price for each of these markets.
Inconsistency check
Markets where pricing pulls in different directions
This market doesn't have one pricing story. Products in the same storefront land in different alignment bands. That drift usually means no deliberate strategy in that storefront. Aligning the outliers is one of the easiest fixes in this report.
- IndiaModerate spread · 2 bands, all above range
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
All 2 findings come from your own pricing data.
52 of 73 price checks are off
That's 71% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report pairs every finding with the exact price to set.
Per product
Across 13 products
Your widely sold products, most price checks off target first.
350 zombucks pack
25% in range · 8 price checks
Inside the range the market carries · 2Over what the market carries · 3Well over what the market carries · 3
50 zombucks pack
25% in range · 8 price checks
Inside the range the market carries · 2Over what the market carries · 3Well over what the market carries · 3
150 zombucks pack
25% in range · 8 price checks
Inside the range the market carries · 2Over what the market carries · 3Well over what the market carries · 3
1000 zombucks pack
25% in range · 8 price checks
Inside the range the market carries · 2Over what the market carries · 3Well over what the market carries · 3
2500 zombucks pack
25% in range · 8 price checks
Inside the range the market carries · 2Over what the market carries · 3Well over what the market carries · 3
8 more products in this audit.
Unlock the full report
You're seeing all 10 markets we audited.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
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